5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

CoverGirl TV Spot, 'Unapology' Featuring Blaine Shackelford

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

CoverGirl model Blaine Shackelford contemplates what her face says about her. Does it say she's vain or that she's strong? She expresses who she is and who she wants to be by switching up her makeup from subtle to bold with highlighter, lipstick and mascara. At the gym, she wears a purple lip color and in the office she goes for classic glam, declaring that one day she'll run the company. Ending with a night out on the town, she rocks a sleek, sultry look with a smokey eye and glossy lip, reciting the CoverGirl slogan: "I am what I make up."

Published
January 29, 2018
Advertiser
CoverGirl
Advertiser Profiles
Facebook, Twitter, YouTube
Products
CoverGirl LashBlast Fusion, CoverGirl LashBlast Volume, CoverGirl Vitalist Healthy Powder, CoverGirl Clump Crusher
Tagline
“I Am What I Make Up.”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
Blaine Shackelford ... Model

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots