Specialized Bicycles TV Spot, 'We Believe in Boonen' Featuring Tom Boonen

As a World Road Race champion and bicycling legend, Tom Boonen has developed a powerful workout routine. The sounds of cheering commentators are amplified through his speakers and video footage of previous races are projected onto his walls so that with every breath he motivates himself to push harder. The background tune predicts "there's a storm a comin'..." as he throws himself into each movement. After all, the only thing harder than winning is saying goodbye -- and Boonen isn't ready to say goodbye yet.