Fifth Third Bank TV Spot, 'ATM Research Lab: No Fees'

A spokeswoman says that Fifth Third Bank is working to make banking better. To demonstrate this, she stands in an lab where a man walks up to a regular ATM to pull money from his account. When he's asked for a five dollar fee by a burly ATM bouncer, the spokeswoman excitedly points to one of Fifth Third's 50,000 fee-free ATMs. No fees is way better, so the man takes his business over to the Fifth Third ATM.