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Coca-Cola TV Spot, 'March Madness: Next Up' Song by Imagine Dragons
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As San Antonio prepares for the 2018 Final Four and the end of NCAA March Madness, fans root on their teams and celebrate with Coca-Cola. They head to the Alamodome to catch the action and the song "Whatever It Takes" by Imagine Dragons plays. Named the official fan refreshment of the basketball tournament, Coca-Cola declares: "Next up: history."
- Published
- April 02, 2018
- Advertiser
- Coca-Cola
- Products
- Coca-Cola, Coca-Cola Life, Coca-Cola Zero Sugar
- Tagline
- “Next Up: History”
- Mood
- Active
- Events & Venues
- NCAA March Madness
- Actors - Add
- None have been identified for this spot.
- Agency
- 360i ... Digital Agency, Universal McCann (UM) ... Media Agency, Wieden+Kennedy ... Agency
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