Ulta TV Spot, 'That’s the Way We Play'

Venturing through a bright room filled with makeup, women try on cosmetics dangling from a lip color chandelier and disco ball made of eyeshadow singles. They also test out hair products and styling tools while sitting in clear hanging bubble chairs and select pigments and palettes from colorful displays that complement the bold outfits they're rocking. Ulta invites us to come play with eyeshadows, blow dryers, lipsticks and more.