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Hyundai Super Bowl 2018 TV Spot, 'Hope Detector' [T1]

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During Super Bowl LII, Hyundai turned metal detectors into "hope detectors." With that, several people were escorted into a room where they were shown videos of people speaking about their experiences with cancer and about how every purchase of a Hyundai vehicle has contributed to childhood cancer research. The Hyundai owners were then given an even bigger and more emotional surprise as they were greeted in person by the people who were speaking in the videos. Hyundai emphasizes that hope is its greatest feature.

Published: February 04, 2018

Advertiser: Hyundai

Advertiser Profiles: Facebook, Twitter, YouTube

Tagline: “Hope Comes Standard”

Songs: Made For Commercial - Juice Studios

Music: The song was created for this commercial

Ad URL: http://www.hyundaihopeonwheels.org

Mood: Emotional

Hashtag: #hopecomesstandard

Events & Venues: 2018 Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium

Actors - Add: None have been identified for this spot.

Production: Evan Prosofskey ... Director of Photography, Sara D'Alessio ... Producer, SueEllen Clair ... Producer

Agency: Innocean ... Creative Agency, Steam / Anonymous Content ... Production Company

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