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Ram Trucks Super Bowl 2018 TV Spot, 'Built to Serve' [T1]

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On February 4, 1968, exactly 50 years before Super Bowl LII, Dr. Martin Luther King Jr. declared one does not need specific knowledge or skills to serve; rather, all we need is "a heart full of grace and a soul generated by love." For all the tragedies Americans faced in 2017, there were just as many kind volunteers prepared to help neighbors and strangers alike. Like these individuals, Ram Trucks is built to serve.

Published: February 04, 2018

Advertiser: Ram Trucks

Advertiser Profiles: Facebook, Twitter, YouTube

Tagline: “Built to Serve”

Songs: None have been identified for this spot

Ad URL: http://www.ramtrucks.com

Mood: Active

Events & Venues: 2018 Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium

Actors - Add: Cosme Duarte ... Dad teaching daughter to chop a tree, Martin Luther King, Jr. ... Voice Over

Agency: Highdive Advertising ... Agency

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