The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Tecate TV Spot, 'Bold: Ice Bath' Feat. Sylvester Stallone, Canelo Álvarez

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Sylvester Stallone challenges Canelo Álvarez to be bold in the boxing ring and bravely punches a beehive hanging in the gym. However, when the "Rocky" film star finds him taking an ice bath in the locker room, Álvarez pushes him to be bolder. Beer cans suddenly float to the surface and the boxer reaches for a Tecate Light.

Published
July 18, 2017
Advertiser
Tecate
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Tecate Light, Tecate Original
Tagline
“Born Bold”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Canelo Álvarez ... Athlete, Sylvester Stallone ... Actor/Actress, Evan Gomez ... plays Canelo's boxing buddy in the ring and standing above him in the i
Animals
Bees
Agency
F&B ... Production Company, Nomades ... Creative Agency, Red Urban ... Digital Agency, Canvas Worldwide ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots