McDonald's McCafe TV Spot, 'Nothing Before Coffee: Blowout Sale'

People line up around the corner for a store's blowout sale, waiting for it to open at 6. However, when the time comes, the shop remains closed. Shoppers peer through the glass doors, trying to see what is happening, and quickly realize that the store clerk is inside the shop finishing her coffee. McDonald's proclaims that nothing comes before coffee and introduces a new line of espresso beverages. The brand believes that its serves cafe quality coffee beginning with its beans before they go into the espresso machine.