Deloitte TV Spot, 'Think Inside the Box'

As two boxes drift along a conveyor belt, the vertical package wonders why his horizontal partner is staring. Turns out he was just trying to think outside himself, but it wasn’t going anywhere. The tall guy says that the secret to innovation must come from inside, but as the duo splits up on two different tracks, he reveals his wide friend is filled with light bulbs. “Get it?” Deloitte urges people to “look again.”