Qualcomm TV Spot, 'Ignore This'

Qualcomm knows that sometimes when commercials come on, you just look at your smartphone, and the company is okay with that. It says it helped create the technology that makes phones so intriguing and indispensable, so it won't mind if you look down instead of watching its commercial. You would be missing out on a man and a child wearing lederhosen and doing traditional German dancing in the backyard, though.