Hallmark Gold Crown Stores TV Spot, 'Keepsake Ornaments: LEGO Batman'

This young boy is obsessed with LEGO Batman. He's got his own Bat Signal flashlight, a birdie sidekick named Robin and a glowering mask that never comes off. His father must address him as Master Bruce before he puts on his seat belt, and he orders chicken fingers with the Caped Cruscader's trademark gruffness. He even stays in character for picture day! However, when he sees his dad help a woman push her car out of a rut (with his jacket blowing in the wind like a cape), he gets a new hero. When he and his sister descend the stairs on Christmas morning, his father is surprised to see he is dressed in his normal PJs. "You're not Batman?" he asks. "No, you are," the son replies, gifting his dad a Hallmark Keepsake Ornament of LEGO Batman himself.