Meta Super Bowl Commercials
We don't make the ads - We measure them
In a high-energy debut for the brand, Oakley Meta is hitting the Super Bowl stage with a pair of 30-second placements airing in the first and third quarters. The "Athletic Intelligence Is Here" campaign features a powerhouse ensemble including legendary director Spike Lee, streamer iShowSpeed, former NFL star Marshawn Lynch, and Olympians Sky Brown, Kate Courtney, and Sunny Choi, showcasing their new Performance AI Glasses through visceral, fast-paced action soundtracked by Travis Scott’s “HYAENA.” While Meta returns to the Big Game after last year’s Ray-Ban spot, this marks Oakley’s first-ever Super Bowl commercial, positioning the $500 smart glasses as essential gear for elite athletes. The creative, developed by Mother Los Angeles, leans into the voice-activated tagline "Hey Meta, record this" to demonstrate real-time capturing in high-pressure sports moments.
