He Gets Us Super Bowl Commercials
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Returning for its fourth consecutive year, the “He Gets Us” campaign will air a 60-second commercial during the second half of Super Bowl LX. Led by the nonprofit Come Near and agency Lerma/, this year’s creative marks a strategic shift toward a new brand platform titled “Loaded Words,” focusing on personal pressures rather than social flashpoints. In a first for the campaign, production house Prettybird and director Salomon Ligthelm shot the work on film to evoke a more cinematic and "human" feel.. This appearance is part of a broader 2026 push that will also see the campaign featured during the World Cup.
