Comcast/XFINITY Super Bowl Commercials
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Making its national Super Bowl debut with a cinematic 60-second spot, Xfinity reimagines the 1993 classic Jurassic Park. Airing as a new advertiser to the Big Game stage, the brand's "Jurassic Park Works" campaign features original cast members Sam Neill, Laura Dern, and Jeff Goldblum. The creative explores a "what if" scenario where the park’s power stays on thanks to a reliable Xfinity connection, keeping the dinosaurs—and Samuel L. Jackson’s IT department—under control. Under the tagline "Xfinity Imagine That," this debut proves that even a T-Rex is no match for high-speed internet.
