T-Mobile Super Bowl Commercials
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T-Mobile is dialling up the nostalgia for its 13th consecutive Super Bowl appearance with a star-studded 60-second musical spot. Airing in the second quarter, the commercial features the Backstreet Boys alongside actor Druski performing a coordinated number about exclusive customer perks. This year’s creative shift moves away from last year’s satellite service focus to highlight the brand's Magenta Status rewards. As a seasoned returning advertiser, the carrier is leaning into the "I Want It That Way" energy to prove their connection really is built differently.
