Svedka Super Bowl Commercials
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In a historic move for the spirits category, Svedka Vodka will make its Super Bowl debut in 2026 with a 30-second spot airing just after halftime. This first-ever national Big Game appearance for parent company Sazerac marks the first time in over 30 years that a vodka brand has aired a national ad during the tentpole. The AI-assisted commercial stars the brand's iconic Fembot mascot, revived after a 12-year hiatus, alongside a new sidekick, BroBot, as they learn human-inspired dance moves. This bold "man and machine" collaboration was conceptualized in-house and produced alongside AI agency Silverside to reintroduce the brand to a new generation of consumers.
