Wix.com Super Bowl Commercials
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Wix is back for the Big Game for the first time since 2019 to showcase its new AI-powered flagship platform, Wix Harmony. The national commercial is scheduled to air during the first half of the game and highlights a hybrid creative process where AI acts as a collaborator rather than a replacement for human intuition. The spot follows a business owner using "vibe coding" to transform an initial idea into a professional online presence, emphasizing that humans stay in charge of the creative vision.
