Instacart Super Bowl Commercials
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Building on its successful debut last year, Instacart is returning to the Super Bowl for its second consecutive appearance with a new campaign focused on the expertise and care behind its grocery delivery. For Super Bowl 2026, the brand is collaborating with agencies BBDO, McCann, and its internal studio, Local Produce, to highlight its commitment to getting orders right. While the ad length and specific quarter for the spot have not yet been shared, the brand aims to repeat the massive traffic spike and user growth it saw during the previous Big Game. Last year’s “We’re Here” campaign featured iconic mascots like the Kool-Aid Man and Pillsbury Doughboy.
