Hellmann's | Best Foods

Hellmann's | Best Foods Super Bowl Commercials

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Hellmann’s is officially back for its sixth Super Bowl appearance, securing a 30-second spot to showcase its status as the "essential game day ingredient". While specific celebrity stars for 2026 have not yet been named, the Unilever-owned brand promises to "re-imagine a mealtime moment" with the same unexpected humor seen in its previous viral campaigns. This return follows a highly successful 2025 appearance that reunited When Harry Met Sally stars Meg Ryan and Billy Crystal for a nostalgic recreation of their iconic diner scene.


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