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Taco Bell

Taco Bell Super Bowl Commercials

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After a three-year break, Taco Bell is making its Super Bowl return with a fan-focused campaign. CMO Taylor Montgomery teased an interactive effort, promising to give fans across America a chance to be part of the action. The chain installed “Live Más Drive-Thru Cams” at select locations, hinting that lucky customers could appear in the ad. Known for collaborations with stars like LeBron James and Doja Cat, the spot may also feature familiar faces from its celebrity roster.


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