TurboTax

TurboTax Super Bowl Commercials

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TurboTax has confirmed it will return with a national broadcast spot for Super Bowl LX for the 13th time. While specific creative details for the game-day ad have not been revealed, the Intuit-owned brand is doubling down on its “Now This Is Taxes” platform, which targets Gen Z and millennial audiences with "done-for-you" tax filing services. The campaign, developed in partnership with agencies R/GA and Wieden+Kennedy, features high-energy covers of classic hits by artists like Ravyn Lenae and Toro y Moi to modernize the tax experience.


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