Hims Super Bowl Commercials
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Building on the viral success of its debut, digital health platform Hims & Hers returns for the 2026 Super Bowl with a provocative 60-second spot titled "Rich People Live Longer". Narrated by rapper and actor Common, the commercial is scheduled for the fourth quarter and takes a stark look at the American "health gap" through surreal imagery of elite longevity treatments. Developed with creative studio Ways & Means, this returning advertiser uses the high-stakes stage to position its telehealth services as the antidote to a system where healthcare often feels like a luxury reserved for the wealthy.
