5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Audi 2011 Super Bowl Commercial, Release the Hounds

Prisoners inside of a posh jail cell are seen relaxing and listening to music before the camera pans over to the next cell to show a prisoner picking a lock. He unlocks the golden bars and tells his cellmate to come with him, grabbing a stuffed dodo bird on his way out. The two men run down the hallway while other prisoners tap their glasses in succession. The hounds are released and show dogs come running from their kennel. The two prisoners are on their way out when Kenny G’s music is played loudly, temporarily stopping the prisoners in their tracks. They eventually get outside when the two split up, one of them into the backseat of a Mercedes-Benz and the other into the Audi A8. The prisoner in the Audi warns him of the trap before driving off and seeing the Mercedes-Benz drive straight into the prison again. The recaptured prisoner is consoled by prison guard, Kenny G. This Super Bowl commercial aired during Super Bowl XLV in 2011.

More Super Bowl 2011 Ads