5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Super Bowl Ad Center/2022

2022 Super Bowl Commercials

Request VIP Access Get the Final Report Watch Commercials Get Insights

Super Bowl commercials always generate a lot of buzz around the Big Game. Our Super Bowl Ad Center is the one-stop shop where you can find every single ad that aired on NBCU during this year’s showdown. This page displays Super Bowl ad creatives in chronological order and includes topline performance data and insights into creative effectiveness, such as Likeability and emotional resonance. Look to this page for the play-by-play of ads that aired leading up to the Super Bowl and also during the Big Game. Simply click the ad to drill into detailed performance metrics.

    4th Quarter Commercials

    NBC: Rivals NBC: Rivals
    Greenlight Financial Technology: I'll Take It Greenlight Financial Technology: I'll Take It
    Budweiser: A Clydesdale's Journey Budweiser: A Clydesdale's Journey
    Peacock TV: Premium Movies Peacock TV: Premium Movies
    Hellmann's | Best Foods: Mayo Tackles Food Waste Hellmann's | Best Foods: Mayo Tackles Food Waste
    Taco Bell: The Grande Escape Taco Bell: The Grande Escape
    Nissan: Presenting: Thrill Driver [T1] Nissan: Presenting: Thrill Driver [T1]
    NBC: Unwrapped NBC: Unwrapped
    NBC: Monobob NBC: Monobob
    Irish Spring: Welcome to Irish Spring Irish Spring: Welcome to Irish Spring
    Cutwater Spirits: Here's to the Lazy Ones Cutwater Spirits: Here's to the Lazy Ones
    Booking.com: Idris Says Things Booking.com: Idris Says Things
    QuickBooks: Duality Duets: Hero QuickBooks: Duality Duets: Hero
    Amazon, Inc.: Mind Reader Amazon, Inc.: Mind Reader
    NFL: We Believe NFL: We Believe
    Vroom.com: Flake: The Musical Vroom.com: Flake: The Musical
    NBC: Amazing Final Act NBC: Amazing Final Act
    Sam's Club: VIP Sam's Club: VIP

    3rd Quarter Commercials

    Peacock TV: Marry Me Peacock TV: Marry Me
    T-Mobile Home Internet: A Duet for Home Internet T-Mobile Home Internet: A Duet for Home Internet
    eToro: Imagine a World eToro: Imagine a World
    General Motors: EV-erybody In [T1] General Motors: EV-erybody In [T1]
    NBC: Sam NBC: Sam
    Kia: Robo Dog Kia: Robo Dog
    Bud Light Seltzer: Land of Loud Flavors Bud Light Seltzer: Land of Loud Flavors
    Pringles: Stuck In Pringles: Stuck In
    Universal Orlando Resort: Jurassic World Velocicoaster: Apex Predator Universal Orlando Resort: Jurassic World Velocicoaster: Apex Predator
    Lay's: Stay Golden Lay's: Stay Golden
    Amazon Prime Video: The Lord of the Rings: The Rings of Power Amazon Prime Video: The Lord of the Rings: The Rings of Power
    Planet Fitness: What's Gotten Into Lindsay? Planet Fitness: What's Gotten Into Lindsay?
    Cue Health: Meet Cue Cue Health: Meet Cue
    Google Pixel: Lizzo in Real Tone Google Pixel: Lizzo in Real Tone

    Halftime Commercials

    NBC: America's Favorite Network NBC: America's Favorite Network
    NBC: Here for the Gold NBC: Here for the Gold
    Verizon Home Internet: Cable Guy Verizon Home Internet: Cable Guy
    Crypto.com: Make History Crypto.com: Make History
    Verizon: Halftime Just Went Ultra Verizon: Halftime Just Went Ultra
    NFL: Bring Down the House NFL: Bring Down the House
    NBC: Across America NBC: Across America
    Toyota: The Joneses [T1] Toyota: The Joneses [T1]
    Peacock TV: Joe vs. Carole Peacock TV: Joe vs. Carole
    Pepsi: Halftime Show and Ultra Pass Pepsi: Halftime Show and Ultra Pass
    Peacock TV: Bel-Air: Fit for a Prince Peacock TV: Bel-Air: Fit for a Prince
    Peacock TV: Bel-Air Peacock TV: Bel-Air

    2nd Quarter Commercials

    Amazon Prime Video: Thursday Night Football Amazon Prime Video: Thursday Night Football
    FTX: Don't Miss Out FTX: Don't Miss Out
    NBC: Dig It NBC: Dig It
    Michelob ULTRA Organic Seltzer: Caddy Michelob ULTRA Organic Seltzer: Caddy
    Turkish Airlines: Pangea Turkish Airlines: Pangea
    Wallbox USA: Embrace Electricity Again: Moving Forward Wallbox USA: Embrace Electricity Again: Moving Forward
    TurboTax: What If? TurboTax: What If?
    Gillette: As Quick as Washing Your Face Gillette: As Quick as Washing Your Face
    Caesars Entertainment: I Said Legendary Caesars Entertainment: I Said Legendary
    Uber Eats: Uber Don't Eats Uber Eats: Uber Don't Eats
    T-Mobile: Do It for the Phones T-Mobile: Do It for the Phones
    USA Network: Wrestlemania Season USA Network: Wrestlemania Season
    WeatherTech: Special Ops Fit Crew WeatherTech: Special Ops Fit Crew
    Disney+: All the GOATs Disney+: All the GOATs
    Rocket Mortgage: Barbie's Dream House Rocket Mortgage: Barbie's Dream House
    Chevrolet: New Generation [T1] Chevrolet: New Generation [T1]
    Michelob: Welcome to Superior Bowl Michelob: Welcome to Superior Bowl
    NBC: Ultra Pass NBC: Ultra Pass
    Salesforce: New Frontier Salesforce: New Frontier

    1st Quarter Commercials

    NBC: The Original Returns NBC: The Original Returns
    Meta Quest: Old Friends. New Fun. Meta Quest: Old Friends. New Fun.
    Frito Lay: Push It Frito Lay: Push It
    Coinbase Global Inc: QR: That's What I Want Coinbase Global Inc: QR: That's What I Want
    Carvana: Oversharing Mom Carvana: Oversharing Mom
    NBC: Whenever, Wherever NBC: Whenever, Wherever
    Avocados From Mexico: Always Good Avocados From Mexico: Always Good
    Polestar: None of That [T1] Polestar: None of That [T1]
    Netflix: New Movies Every Week Netflix: New Movies Every Week
    BMW: Zeus & Hera BMW: Zeus & Hera
    DraftKings: Fortune: Life's a Gamble DraftKings: Fortune: Life's a Gamble
    Bud Light Next: Zero in the Way of Possibility Bud Light Next: Zero in the Way of Possibility
    NBC: Courthouse NBC: Courthouse
    Expedia: Stuff Expedia: Stuff
    E*TRADE from Morgan Stanley: He's Back E*TRADE from Morgan Stanley: He's Back
    Rakuten: High Stakes Rakuten: High Stakes
    Disney+: Moon Knight Disney+: Moon Knight
    T-Mobile: Rescue Your Phone Today T-Mobile: Rescue Your Phone Today
    NBC: Stay Tuned NBC: Stay Tuned
    Hologic, Inc.: Real Love Hologic, Inc.: Real Love
    Squarespace: Sally's Seashells Squarespace: Sally's Seashells
    Telemundo: GOOOOOOAL Telemundo: GOOOOOOAL
    Toyota: Brothers Toyota: Brothers
    Peacock TV: This Year: Originals to Love Peacock TV: This Year: Originals to Love

    Pre-Game Commercials

    YouTube TV: Strange Choices YouTube TV: Strange Choices
    NBC: Beyond Belief NBC: Beyond Belief
    McDonald's: Can I Get Uhhhhhhhhhhhh McDonald's: Can I Get Uhhhhhhhhhhhh
    SKECHERS: Back on the Road SKECHERS: Back on the Road
    Best Buy: Help for the Whole Family Best Buy: Help for the Whole Family
    Peacock TV: So Much to Love Peacock TV: So Much to Love
    Visit California: Run Visit California: Run
    Headspace: Sleep With John Legend Headspace: Sleep With John Legend
    NBC: World NBC: World
    Pizza Hut: Tattoo Pizza Hut: Tattoo
    NBC: Do You Know NBC: Do You Know
    TurboTax: Shredder TurboTax: Shredder
    Verizon: Going Ultra Verizon: Going Ultra
    Head & Shoulders: Never Not Working: Royal Oils Head & Shoulders: Never Not Working: Royal Oils
    WHOOP: Personalized Digital Fitness and Health Coach: Sleep WHOOP: Personalized Digital Fitness and Health Coach: Sleep

    Previews, Teasers & Extended Commercials

    Squarespace: Teaser: Shh Squarespace: Teaser: Shh
    NFL: Teaser: Darn Colors NFL: Teaser: Darn Colors
    General Motors: Teaser: Scott's N-EV-er Gonna Get It [T1] General Motors: Teaser: Scott's N-EV-er Gonna Get It [T1]
    General Motors: Teaser: The EV-il Children Are Our Future [T1] General Motors: Teaser: The EV-il Children Are Our Future [T1]
    DraftKings: Teaser: Too Good to Be True DraftKings: Teaser: Too Good to Be True
    BMW: Teaser: Where Will You Go? [T1] BMW: Teaser: Where Will You Go? [T1]
    BMW: Teaser: Hey Zeus! [T1] BMW: Teaser: Hey Zeus! [T1]
    NFL: Teaser: Is This Eli's Size? NFL: Teaser: Is This Eli's Size?
    QuickBooks: Teaser: Small Biz Key No. 7 QuickBooks: Teaser: Small Biz Key No. 7
    Verizon Home Internet: Teaser: It Will Never Be the Same Verizon Home Internet: Teaser: It Will Never Be the Same
    SKECHERS: Pre-Release: On the Road SKECHERS: Pre-Release: On the Road
    SKECHERS: Pre-Release: Legalize SKECHERS: Pre-Release: Legalize
    QuickBooks: Teaser: Small Biz Key No. 6 QuickBooks: Teaser: Small Biz Key No. 6
    NFL: Teaser: Sunday Fit: Too Small NFL: Teaser: Sunday Fit: Too Small
    NFL: Teaser: Sunday Fit NFL: Teaser: Sunday Fit
    Rocket Mortgage: Teaser: Warm-Ups Rocket Mortgage: Teaser: Warm-Ups
    General Motors: Teaser: Evil Laughter [T1] General Motors: Teaser: Evil Laughter [T1]
    General Motors: Teaser: Dr. Evil on Friendship [T1] General Motors: Teaser: Dr. Evil on Friendship [T1]
    Toyota: Teaser: It's On [T1] Toyota: Teaser: It's On [T1]
    General Motors: Teaser: EV Meets Evil [T1] General Motors: Teaser: EV Meets Evil [T1]
    Sam's Club: Teaser: Free Car Sam's Club: Teaser: Free Car
    Sam's Club: Teaser: Free Fuel Sam's Club: Teaser: Free Fuel
    QuickBooks: Teaser: Small Biz Key No. 5 QuickBooks: Teaser: Small Biz Key No. 5
    Frito Lay: Teaser: Push It: Dance Frito Lay: Teaser: Push It: Dance
    Verizon Home Internet: Teaser: Suiting Up Verizon Home Internet: Teaser: Suiting Up
    Frito Lay: Teaser: Push It Frito Lay: Teaser: Push It
    QuickBooks: Teaser: Small Biz Key No. 4 QuickBooks: Teaser: Small Biz Key No. 4
    QuickBooks: Teaser: Small Biz Key No. 3 QuickBooks: Teaser: Small Biz Key No. 3
    Rocket Mortgage: Teaser: Trailer Rocket Mortgage: Teaser: Trailer
    T-Mobile: Teaser: WWDD? T-Mobile: Teaser: WWDD?
    Rocket Mortgage: Teaser: Staring Contest Rocket Mortgage: Teaser: Staring Contest
    Uber Eats: Teaser: Uber Don't Eats: Trevor and the Light Bulb Uber Eats: Teaser: Uber Don't Eats: Trevor and the Light Bulb
    Toyota: Teaser: Game On Toyota: Teaser: Game On
    Toyota: Teaser: A Grown Man [T1] Toyota: Teaser: A Grown Man [T1]
    Sam's Club: Teaser: VIP Trip Sam's Club: Teaser: VIP Trip
    Planet Fitness: Teaser: Find Out at the Big Game Planet Fitness: Teaser: Find Out at the Big Game
    General Motors: Teaser: The Gang Is Back for Good General Motors: Teaser: The Gang Is Back for Good
    Avocados From Mexico: Teaser: Colosseum Tailgate Avocados From Mexico: Teaser: Colosseum Tailgate
    Expedia: Teaser: Travel the Ads Expedia: Teaser: Travel the Ads
    Caesars Entertainment: Teaser: The Mannings Are Coming to Dinner Caesars Entertainment: Teaser: The Mannings Are Coming to Dinner
    Greenlight Financial Technology: Teaser: I'll Take It Greenlight Financial Technology: Teaser: I'll Take It
    Rocket Mortgage: Teaser: Competitive Rocket Mortgage: Teaser: Competitive
    General Motors: Teaser: Scott Is Back for Good General Motors: Teaser: Scott Is Back for Good
    Google Pixel: Teaser: Real Tone Camera Google Pixel: Teaser: Real Tone Camera
    Michelob: Teaser: Enjoy Responsibly Michelob: Teaser: Enjoy Responsibly
    Amazon, Inc.: Teaser: Reminder Amazon, Inc.: Teaser: Reminder
    Amazon, Inc.: Teaser: Bad Breath Amazon, Inc.: Teaser: Bad Breath
    Caesars Entertainment: Teaser: Coming Super Bowl Sunday Caesars Entertainment: Teaser: Coming Super Bowl Sunday
    General Motors: Teaser: Frau is Back for Good General Motors: Teaser: Frau is Back for Good
    General Motors: Teaser: The Second Banana General Motors: Teaser: The Second Banana
    Verizon Home Internet: Teaser: Peephole Verizon Home Internet: Teaser: Peephole
    QuickBooks: Teaser: Small Biz Key No. 2 QuickBooks: Teaser: Small Biz Key No. 2
    FTX: Teaser: Animated FTX: Teaser: Animated
    FTX: Teaser: Farmer FTX: Teaser: Farmer
    FTX: Teaser: Edison FTX: Teaser: Edison
    General Motors: Teaser: Dr. EV-il is Back for Good General Motors: Teaser: Dr. EV-il is Back for Good
    QuickBooks: Teaser: Small Biz Key No. 1 QuickBooks: Teaser: Small Biz Key No. 1
    Amazon Prime Video: Teaser: The Lord of the Rings: The Rings of Power Amazon Prime Video: Teaser: The Lord of the Rings: The Rings of Power
    FTX: Teaser: Monk FTX: Teaser: Monk
    Rocket Mortgage: Teaser: Nervous Rocket Mortgage: Teaser: Nervous
    Amazon, Inc.: Teaser: Mind Reader Amazon, Inc.: Teaser: Mind Reader
    NFL: Teaser: Player Casting Tape NFL: Teaser: Player Casting Tape
    QuickBooks: Teaser: Duality Duets QuickBooks: Teaser: Duality Duets
    NFL: Teaser: Peyton Manning Casting Tape NFL: Teaser: Peyton Manning Casting Tape
    Caesars Entertainment: Teaser: The Longest Touchdown Dance Caesars Entertainment: Teaser: The Longest Touchdown Dance
    Bud Light Seltzer: Teaser: Make Flavor History Bud Light Seltzer: Teaser: Make Flavor History
    Squarespace: Teaser: Everything to Shell Anything Squarespace: Teaser: Everything to Shell Anything
    Avocados From Mexico: Teaser: Et Tu, Andy Richter? Avocados From Mexico: Teaser: Et Tu, Andy Richter?
    Nissan: Teaser: Thrill Driver: Countdown Nissan: Teaser: Thrill Driver: Countdown
    Sam's Club: Teaser: Shop Like Kevin Sam's Club: Teaser: Shop Like Kevin
    Meta Quest: Teaser: Questy's Is Coming Meta Quest: Teaser: Questy's Is Coming
    BMW: Teaser: Something Electric Is Brewing BMW: Teaser: Something Electric Is Brewing
    Uber Eats: Teaser: Uber Don't Eats: Gwyneth Uber Eats: Teaser: Uber Don't Eats: Gwyneth
    Uber Eats: Teaser: Uber Don't Eats: Jennifer Uber Eats: Teaser: Uber Don't Eats: Jennifer
    Uber Eats: Teaser: Uber Don't Eats: Trevor Uber Eats: Teaser: Uber Don't Eats: Trevor
    Pringles: Teaser: Not Alone Pringles: Teaser: Not Alone
    WeatherTech: Teaser: Big Game WeatherTech: Teaser: Big Game
    DraftKings: Miss DraftKings: Miss
    DraftKings: Teaser: Blender DraftKings: Teaser: Blender
    DraftKings: Fortune Awaits DraftKings: Fortune Awaits
    Nissan: Teaser: Thrill Driver: Take 2 Nissan: Teaser: Thrill Driver: Take 2
    Nissan: Teaser: Thrill Driver Nissan: Teaser: Thrill Driver
    Hellmann's | Best Foods: Teaser: Mayo x Mayo Hellmann's | Best Foods: Teaser: Mayo x Mayo
    Hellmann's | Best Foods: Teaser: The Call Hellmann's | Best Foods: Teaser: The Call
    NFL: Teaser: Michael Strahan Casting Tape NFL: Teaser: Michael Strahan Casting Tape
    NFL: Teaser: Aftermath NFL: Teaser: Aftermath
    Michelob: Teaser: Game Time Michelob: Teaser: Game Time
    Michelob: Teaser: Peyton's Ready Michelob: Teaser: Peyton's Ready
    Michelob: Teaser: Opening Soon Michelob: Teaser: Opening Soon
    Rakuten: Teaser: Evil Laugh Rakuten: Teaser: Evil Laugh
    Lay's: Teaser: What Are We Doing? Lay's: Teaser: What Are We Doing?
    Booking.com: Teaser: Idris Rehearses for His Big Game Debut Booking.com: Teaser: Idris Rehearses for His Big Game Debut
    Booking.com: Teaser: Calling Legendary Spokes-Blokes for Advice Booking.com: Teaser: Calling Legendary Spokes-Blokes for Advice
    AT&T Internet: Pre-Release: A Lot in Common AT&T Internet: Pre-Release: A Lot in Common
    Frito Lay: Teaser: Paw Prints Frito Lay: Teaser: Paw Prints
    Frito Lay: Teaser: Trailer Frito Lay: Teaser: Trailer
    Avocados From Mexico: Teaser: Big Game Welcome Avocados From Mexico: Teaser: Big Game Welcome
    Lay's: Teaser: Big Fan Lay's: Teaser: Big Fan
    Frito Lay: Teaser: Questions Frito Lay: Teaser: Questions
    Sam's Club: Teaser: VIP Sam's Club: Teaser: VIP
    Bud Light Seltzer: Teaser: Flavor Is Coming Bud Light Seltzer: Teaser: Flavor Is Coming

    2022 Super Bowl Commercials

    Watch Super Bowl Commercials
    Top Super Bowl Commercials
    Top Pre-release & Teasers
    Super Bowl Advertisers

    Super Bowl Commercial Archive

    Top Super Bowl Commercials of All Time
    2023 Super Bowl Commercials
    2021 Super Bowl Commercials
    2020 Super Bowl Commercials