2025-26 College Football Bowl Games
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Bowl Games
All Bowl Games by Impressions
Cheez-It Citrus Bowl: Michigan vs. Texas
Dec 31, 2025
Network(s)
ESPN2 • ABC
Est. Spend
Ad Airings
200
Total Impressions
Pop-Tarts Bowl: Georgia Tech vs. BYU
Dec 27, 2025
Network(s)
ESPN2 • ABC
Est. Spend
Ad Airings
211
Total Impressions
Bad Boy Mowers Pinstripe Bowl: Penn State vs. Clemson
Dec 27, 2025
Network(s)
ABC • ESPN2
Est. Spend
Ad Airings
190
Total Impressions
TaxSlayer Gator Bowl: Virginia vs. Missouri
Dec 27, 2025
Network(s)
ABC
Est. Spend
Ad Airings
138
Total Impressions
ReliaQuest Bowl: Iowa vs. Vanderbilt
Dec 31, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
119
Total Impressions
Music City Bowl: Tennessee vs. Illinois
Dec 30, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
106
Total Impressions
Valero Alamo Bowl: USC vs. TCU
Dec 30, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
115
Total Impressions
Rate Bowl: New Mexico vs. Minnesota
Dec 26, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
125
Total Impressions
AutoZone Liberty Bowl: Navy vs. Cincinnati
Jan 2, 2026
Network(s)
ESPN
Est. Spend
Ad Airings
114
Total Impressions
Duke's Mayo Bowl: Wake Forest vs. Mississippi State
Jan 2, 2026
Network(s)
ESPN
Est. Spend
Ad Airings
132
Total Impressions
Kinder's Texas Bowl: LSU vs. Houston
Dec 27, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
111
Total Impressions
Go Bowling Military Bowl: Pittsburgh vs. East Carolina
Dec 27, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
117
Total Impressions
Trust & Will Holiday Bowl: Arizona vs. SMU
Jan 2, 2026
Network(s)
FOX
Est. Spend
Ad Airings
142
Total Impressions
Tony the Tiger Sun Bowl: Arizona State vs. Duke
Dec 31, 2025
Network(s)
CBS
Est. Spend
Ad Airings
136
Total Impressions
GameAbove Sports Bowl: Central Michigan vs. Northwestern
Dec 26, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
114
Total Impressions
SERVPRO First Responder Bowl: Florida International vs. Texas-San Antonio
Dec 26, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
108
Total Impressions
Lockheed Martin Armed Forces Bowl: Rice vs. Texas State
Jan 2, 2026
Network(s)
ESPN
Est. Spend
Ad Airings
123
Total Impressions
New Orleans Bowl: Western Kentucky vs. Southern Mississippi
Dec 23, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
116
Total Impressions
Sheraton Hawai'i Bowl: California vs. Hawaii
Dec 24, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
115
Total Impressions
Boca Raton Bowl: Toledo vs. Louisville
Dec 23, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
126
Total Impressions
Wasabi Fenway Bowl: Connecticut vs. Army
Dec 27, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
117
Total Impressions
Scooter's Coffee Frisco Bowl: UNLV vs. Ohio
Dec 23, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
111
Total Impressions
Union Home Mortgage Gasparilla Bowl: Memphis vs. NC State
Dec 19, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
112
Total Impressions
Radiance Technologies Independence Bowl: Coastal Carolina vs. Louisiana Tech
Dec 30, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
106
Total Impressions
StaffDNA Cure Bowl: Old Dominion vs. South Florida
Dec 17, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
125
Total Impressions
Famous Idaho Potato Bowl: Washington State vs. Utah State
Dec 22, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
123
Total Impressions
JLab Birmingham Bowl: Georgia Southern vs. Appalachian State
Dec 29, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
124
Total Impressions
68 Ventures Bowl: Louisiana vs. Delaware
Dec 17, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
117
Total Impressions
Isleta New Mexico Bowl: North Texas vs. San Diego State
Dec 27, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
113
Total Impressions
Myrtle Beach Bowl: Kennesaw State vs. Western Michigan
Dec 19, 2025
Network(s)
ESPN
Est. Spend
Ad Airings
120
Total Impressions
Snoop Dogg Arizona Bowl: Miami (Ohio) vs. Fresno State
Dec 27, 2025
Network(s)
CW
Est. Spend
Ad Airings
113
Total Impressions
Xbox Bowl: Missouri State vs. Arkansas State
Dec 18, 2025
Network(s)
ESPN2
Est. Spend
Ad Airings
117
Total Impressions