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A Winning Game Plan to Refine TV Viewing Data During Football Season
A Winning Game Plan to Refine TV Viewing Data During Football Season
Introducing Attention Analytics Index, Attention Scoring and Creative Wear
Introducing Attention Analytics Index, Attention Scoring and Creative Wear
Olympics Update: The Top 5 Most Engaging Brands and Ads During the Games Through August 14
Olympics Update: The Top 5 Most Engaging Brands and Ads During the Games Through August 14
The Ad Games Have Begun: Comparing the Week’s Super Bowl Releases
The Ad Games Have Begun: Comparing the Week’s Super Bowl Releases
iSpot.tv and TVSquared Partner to Link TV Ad Airings to Sales
Xbox vs. PlayStation: Comparing TV Ad Performance
Xbox vs. PlayStation: Comparing TV Ad Performance
Samsung Earns Bulk of Digital Engagement During the 67th Emmys
Samsung Earns Bulk of Digital Engagement During the 67th Emmys
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale
iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign