Cheez-It TV Spot, 'The Cheeziest Chain: Another Chain' Featuring Marty Smith

The Cheez-It cheese wheel and Marty Smith are watching the College Football Playoffs, surrounded by boxes of Cheez-Its. However, they're having a slight dispute over who should wear the "cheeziest chain." As the "cheeziest cheese," the Cheez-It wheel is determined to snatch the chain currently around the ESPN reporter's neck. While Marty is distracted grabbing another big handful of Cheez-its from the bowl next to the couch, the cheese wheel takes the opportunity to steal the chain back. Confused by the wheel's speed and dexterity, Smith comes to the conclusion that, "we need another chain."