Cheez-It TV Spot, 'Lesson No. 3: Players Lot' Featuring Jimmy Butler

Sitting in a red convertible, Jimmy Butler gives a giant, hoodie-wearing wheel of cheese a fashion pep talk. "They won't feel your fit out there until you feel it in here," the basketball star explains. The duo struts down the players' entrance, bombarded by flashing paparazzi cameras as Butler casually eats from a box of Cheez-It crackers. "They waiting on you, baby," Butler says, stepping aside so his dairy companion can pose on the red carpet and look like a snack for the fans. Cheez-It invites you to embrace the spotlight with its classic cheese snacks.