Snapchat Super Bowl 2024 TV Spot, 'Less Social Media. More Snapchat.' Song by Stevie Wonder

During Super Bowl LVIII, Snapchat laments a world full of likes but little love, where more and more equals less and less. It paints a picture of social media's many pitfalls: the less attractive behaviors influenced by the pursuit of likes. Dangerous stunts, aggressive behaviors, asocial pranks, and so on are all fueled by the desire for the attention of strangers. Snapchat believes there's a better way to interact with one another. "Less likes, more human; less public, more private," the social media company says. Snapchat shows a kaleidoscope of fun things you can do with friends in its app. With the ability to edit videos and use goofy filters, Snapchat invites you to embrace less of the fake and more of the good to let your true self shine. Snapchat encourages you to find "more" with your friends, maybe even during the Big Game, on February 11th, 2024.