Coors Light TV Spot, 'You Want the Coldest One' Song by Crystal Ladders

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Coors Light knows that during a heat wave, you don't just want any cold beer, you want the coldest beer possible. You might even be willing to dig all the way to the bottom of the cooler to get it. That's why the company does everything it can -- from production to packaging -- to offer you "mountain cold refreshment".