The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Michelob ULTRA Super Bowl 2024 TV Spot, 'Superior Beach' Featuring Lionel Messi, Jason Sudeikis, Dan Marino, Song by The Drifters

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Amidst a serene beach setting, Lionel Messi and his friends gather at a bustling bar, each craving a refreshing Michelob ULTRA. However, a momentary setback occurs as the keg unexpectedly malfunctions while pouring Messi's drink, prompting a brief delay. Undeterred, Messi patiently awaits his beverage of choice, while a stray soccer ball triggers an impromptu game that captures the attention of beachgoers, including Jason Sudeikis, who says that he and "Leo" go way back. The game gains momentum as Lionel launches the ball out to a boat on the water, where football legend Dan Marino happens to be. Dan promptly throws the ball back to Messi, and the footballer continues to effortlessly maneuver past defenders. Finally, as Messi's long-awaited beer is ready, the game concludes, wrapping up a memorable day at the beach.

Published
February 01, 2024
Advertiser
Michelob
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Michelob ULTRA
Tagline
“Superior Light Beer”
Songs
Quando, Quando, Quando - The Drifters
Mood
Active
Events & Venues
2024 Super Bowl LVIII
Actors - Add
Dan Marino ... Athlete, Jason Sudeikis ... Actor/Actress, Lionel Messi ... Athlete
Agency
Wieden+Kennedy ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots