SOTYKTU TV Spot, 'Live Unfiltered'

In the SOTYKTU TV spot titled “Live Unfiltered,” a young woman experiments with various filters on her phone, adding dazzling sparkles, butterflies, and sunglasses to her face. However, she soon realizes she prefers her natural, unfiltered skin and no longer feels the need to hide it. She enjoys a lovely dinner with her grandmother, embracing her true self. Meanwhile, a man joins a Zoom meeting with a fake office background while actually on a bike ride in nature. The commercial conveys that with SOTYKTU’s treatment for plaque psoriasis, there’s no need to hide your skin—just your backgrounds.