Mike's Hard TV Spot, 'Hard Days: Fire Person'

Approaching the checkout counter with a pack of Mike's Hard Lemonade, a firefighter was the subject of playful scrutiny from the two store employees. They questioned whether the firefighter's day had truly been tough enough to earn a Mike's Hard Lemonade. The firefighter then recounted the chaotic rescue where a feisty feline launched onto his face causing the ladder to tip away from the building, resulting in a fall. The employee handed him the Mike's Hard and said, 'Keep it cool, cool cat.'