5 Gum TV Spot, 'Tattoo'

In the pitch black of night and among the flashing signs, a woman and her friend walk into a tattoo parlor. As the woman hears a buzzing sound and sees the artist holding the large needle, she chews on a stick of 5 Gum while counting 1, 2, 3, 4, then 5. After that, she's more than ready. In five seconds, a big moment such as this can unfold.