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Duke University TV Spot, 'One Day at Duke'

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iSpot Review - July 8, 2015

University advertising on TV is reaching viewers where they live. This Duke TV commercial demonstrates how traditional media is adjusting to digital realities.

Social Media focused, #OneDayatDuke follows the many tropes of university advertising - campus shots, day-in-the-life montages of student experiences, faculty, etc. - but overlays student testimonials sent via twitter.

It highlights the direction TV creative is moving toward, spots that engage for a time beyond the TV screen. TV still works as a place to engage eyeballs, but the social media focus of this ad is an indicator of how brands are using TV for this new generation of students.

One opportunity worth considering: Does anyone find it curious that the spot doesn't close with the hashtag?

Published
January 01, 2014
Advertiser
Duke University
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Songs
None have been identified for this spot
Ad URL
http://www.duke.edu
Mood
Active
Hashtag
#OneDayAtDuke
Actors - Add
None have been identified for this spot.

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