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I Can't Believe It's Not Butter TV Spot, 'The Land Of Can't Believe'

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In The Land of Can't Believe, two women dining outside take turns stating things they can't believe. One can't believe the spread she's using has 40 percent less calories than butter and her friend can't believe the ingredients are real and simple. They both can't believe they are on a whale, and the whale exclaims that it can't believe they are making it do this. As the whale spouts, Fabio emerges on the jet stream, reprising his role in the I Can't Believe It's Not Butter commercials. Fabio can't believe his role isn't bigger and at the peak of his ride in the spouted water, he takes a selfie that immediately goes viral. I Can't Believe It's Not Butter urges you to enjoy its "unbelievable taste."

Published
March 15, 2016
Advertiser
I Can't Believe It's Not Butter
Advertiser Profiles
Facebook, Twitter, YouTube
Products
I Can't Believe It's Not Butter Original
Tagline
“Real Ingredients. Unbelievable Taste.”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Debra Sperling ... Voice Over, Fabio Lanzoni

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