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Taco Bell $5 Big Box TV Spot, 'Playstation Virtual Reality Box: Player One'

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A Taco Bell customer sits down to enjoy a $5 Big Box when suddenly, lights flash and a burly video game character emerges from a glowing orb while dramatic, foreboding music sounds in the background. In a husky voice, he warns the boy about the chaos to come, when Playstation VR is released to the public, and everyone is plugged in. The lights return to normal, and the boy gets a notification on his phone that he has just won a Playstation virtual reality game set.

Published
September 15, 2016
Advertiser
Taco Bell
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Taco Bell $5 Big Box, PlayStation VR, PlayStation 4
Promotions
Purchase a $5 Big Box for a chance to win a Playstation VR. (expires: 10/19/2016)
Tagline
“Live Mas”
Songs
None have been identified for this spot
Ad URL
http://www.tacobell.com/winPSVR
Mood
Active
Actors - Add
Brady Hender ... winner, Gideon Emery ... post-apocolyptic soldier
Agency
Deutsch LA ... Creative Agency, Spark Foundry ... Agency, Spark Foundry ... Media Agency

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