Delete Blood Cancer TV Spot, 'A Pick-Up Line That Works '

A man at a bar struggles to meet women with his cheesy pick-up lines. After multiple failed attempts, he takes a different approach and starts off by telling a woman about donating bone marrow to save someone's life. His alternative approach as the woman takes an interest in the bone marrow donor. Potential donors interested in registering themselves can fill out information online to receive a swab test.