StrideLight Ultrabright Walking Cane TV Spot, 'The Risk of Falling'

A woman falls down a small flight of stairs in slow motion as a narrator tells viewers that 70 percent of older people who are hospitalized after a fall cannot live independently after their accident. Many accidents and falls, StrideLight says, can be prevented with the company's Ultrabright Walking Cane, which shines a military-grade LED light in an arc around your walking area so you can see what surrounds you.