Android TV Spot, 'Monotune'
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What would life be like with no variety? Concert pianist Ji plays two different pianos in this Android spot that promotes the brand's tagline "Be Together. Not the Same." Ji begins playing the beautiful, intricate sounds of the third movement from Beethoven's "Moonlight Sonata." When he spins around to play the piano behind him, we find that each of the 88 keys has been tuned to play the same note: C. Though playing with the same fervency, the classic tune is dull and monotone when every note sounds the same, giving credence to the idea that choosing something different might make life more exciting.
- Published
- February 15, 2016
- Advertiser
- Android
- Tagline
- “Be Together. Not the Same.”
- Mood
- Active
- Agency
- Droga5 ... Agency, Essence ... Media Agency
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