Extra Space Storage TV Spot, 'Motherhood'

A mother cradles her wrapped infant in a pristine nursery, declaring her love before the scene abruptly cuts to a dimly lit room where she admits her baby is why they cannot have nice things. The lighting shifts back and forth between bright sentimentality and exhausted reality as she describes her baby changing her life, making everything sticky, and having two blowouts in a row after a bath. The camera steps back to reveal her standing inside a storage unit filled with packed boxes and household furniture. The green door rolls down completely, closing on the scene to show the Extra Space Storage branding. Extra Space Storage invites families to keep their belongings secure through life's unexpected transitions.