Fracture TV Spot, 'Avoid Disappointment: 25% Off'

Generic gifts quickly go wrong until Fracture step in to fix the situation. After a woman sniffs a candle and notes it smells like "I don't really know you," a framed photo print instantly replaces it. In the kitchen, a mother admits "I'm used to disappointment" over an awkward skull mug before receiving a custom picture print instead. A man tries presenting a golden giraffe statue to his partner, but a vibrant glass print of her with her cat takes its place to bring real smiles. Fracture invites viewers to say everything they want and more with its custom glass prints.