Pop-Tarts TV Spot, 'Pep Talk'

With inspirational music swelling, a football coach delivers a heartfelt speech about the one player who has it all, causing his human teammates to exchange hopeful glances. The sentimental mood breaks when the coach adds that this star is "delicious," even when not warmed up. The music cuts out and confusion turns to shock as the coach reveals the team MVP is their resident Pop-Tart. "That's right, Strawberry, I need you on my team," he says, tossing the pastry his very own jersey before adding, "and in my belly." Pop-Tarts says it has "a lineup you can eat."