Cheez-It TV Spot, 'Book Club Cravings'

At a book club, one woman is deep into reading a steamy passage from the group’s latest romance pick, but something’s not quite right. The hero, as she describes him, is bold, cheesy, and… crunchy? Confused glances are exchanged. Turns out, she’s not misinterpreting the text; she’s just really craving Cheez-It crackers. “I need a Cheez-It daddy,” another woman admits, as the snack-hungry reader finally gives in and grabs a cracker. According to Cheez-It, cravings can hit anywhere, and they’re leaning into that reality by inviting snackers of all types to explore their ever-growing cracker lineup.