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Michelob ULTRA Super Bowl 2019 TV Spot, 'Robots' Featuring Maluma

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In the ever-evolving contest between man and machine, it often seems like robots have the upper hand. These superpowered automatons are able to hit a seemingly unending series of hole-in-ones, pulverize a punching bag and blaze through a morning run as fast as their metallic muscles will carry them. But what good is a day spent pedaling at the gym if you can't enjoy a refreshing drink afterward? As the athletic android gazes in through a window at groups of people gathered in a bar around glasses of Michelob ULTRA, the drink maker takes a moment during Super Bowl LIII to highlight its beer's low calorie count and lack of artificial flavors.

Published
February 03, 2019
Advertiser
Michelob
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Michelob ULTRA
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2019 Super Bowl LIII Feb 3, 2019 at Mercedes-Benz Stadium
Actors - Add
Gregory Hoyt ... Golfer watching robot, Haley Finnegan ... Runner, Josh Pertler ... Guy running, Maluma , Nicolette Roux ... Girl in spin class
Characters
Robots
Agency
Foote, Cone & Belding (FCB) ... Creative Agency

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