Bosch Home Super Bowl 2025 TV Spot, 'The More You Bosch, the More You Feel Like a Bosch' Featuring Antonio Banderas

During Super Bowl LIX, Antonio Banderas shows off his Bosch fridge, claiming that using it brings out his alter ego. This version of Antonio is "Antonio Bosch-deras," who is dressed to the nines in a swanky tuxedo. Overhearing this, a nearby contractor, equipped with Bosch power tools, claims using Bosch makes him feel like the late and great Intercontinental Heavy Weight Champion Macho Man Randy Savage, and he transforms into the wrestler's famous get-up and glasses. Now in their Bosch personas, Antonio strikes an elegant pose for the appliances. The Macho Man shows a powerful robot dance move, representing the tools. The energy rises as the two take turns immersing themselves more into their characters. It all comes to a head when the Macho Man contractor climbs to the top rope (or top chair) to perform Macho Man's signature Flying Elbow Drop and crashes through Antonio's kitchen table. Bosch says the more you use its products, the more you will "feel like a Bosch."