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Nike TV Spot, 'Beginnings' Featuring LeBron James, Song by Bon Iver

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LeBron James details his and other athletes' journeys to prominence from humble beginnings. These stories of beating the odds are often used to capture the essence of the American dream and display the inevitability of special people succeeding. What would be truly special, though, according to James, is if there were no more humble beginnings.

Published
December 20, 2019
Advertiser
Nike
Advertiser Profiles
Facebook, Twitter, YouTube
Tagline
“Just Do It.”
Songs
Naeem - Bon Iver
Mood
Active
Actors - Add
LeBron James ... Athlete, Chaz Evans ... Boy watching TV, Cleveland Cavaliers , Golden State Warriors , Los Angeles Lakers , Marquise Gary ... Kid, Miami Heat
Characters
Kids
Agency
Wieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, R/GA ... Digital Agency, Wieden+Kennedy ... Media Agency

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