Vega TV Spot, 'Power Your Story'

As different athletes tackle various challenges -- a swimmer crossing a lake, a cyclist traversing a long-stretch of mountain road, a trio of runners sprinting through a rocky gravel trail -- a spokesperson says that when athletes have wanted to go faster, further and beat records, they innovated. They created new kinds of suits, built new kinds of bikes, and invented new types of shoes. Likewise, he says that when athletes wanted to fuel themselves differently, Vega created a new kind of nutrition.