5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Miller Lite TV Spot, 'Signs' Song by Ace of Base

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

As Ace of Base's song "The Sign" plays, a man places a pack of Michelob Ultra on the counter to be rung up. When the cashier notices his selection of light beer, he gives a confused look and directs the man to look up. The whole store is filled with signs claiming Miller Lite has more taste and only one more calorie than Michelob Ultra. It's even shaved into the back of an employee's head. Realizing his mistake, the man puts his original selection back and returns with a pack of Miller Lite.

Published
March 11, 2022
Advertiser
Miller Lite
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Miller Lite, Michelob ULTRA
Tagline
“It's Miller Time”
Songs
The Sign - Ace of Base
Mood
Active
Actors - Add
None have been identified for this spot.

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots